AI took the effort. Watch what goes with it.
Effort used to be the filter that quietly told you what was worth doing. AI removes the effort. The danger is letting it remove the judgment that was the actual value.
Effort used to be a filter. You didn’t notice it working, but it was. When a task was going to cost you three hours, you asked, quietly and automatically, whether it was worth three hours. Half the time the honest answer was no, and you didn’t do it. The cost was doing the deciding for you.
AI is removing that cost, and that’s a massive relief. Which is the point, and also the problem.
When everything is cheap, you do everything
With the friction gone, the filter goes with it. The task now costs you a sentence, so you fire it off without the quiet worth-it question. And you do ten of those. None of them were worth doing. They just feel like work, because something came back.
That’s the small trap: busywork on steroids. You end up busier and pointed at nothing in particular, because the thing that used to keep you pointed was the effort you’re now proud of having eliminated.
The bigger one: outsourcing the part that was yours
The trap that costs you more is the next one. When the model will happily produce a decision, it’s very easy to let it. Which lever to pull. What to build. The output looks like the output of a task, so it feels like one you can hand off.
They’re judgment, and judgment was the part you were being paid for. Hand it over because deciding is hard, and you’ve automated away the one thing that added value. That’s how a company gets screwed slowly.
I catch myself doing it. It’s wild how natural it feels. The line between “help me think” and “think for me” is genuinely hard to feel in the moment.
The discipline
So the skill AI actually demands isn’t prompting. It’s deciding, on purpose, what stays yours. Use it to strip the effort out of the work that doesn’t need your judgment, and refuse to let it strip the effort out of the work that does.
The people who get this right will be the ones who were deliberate about the short list of things they kept doing the hard way.
Know where this has to go, and not how?
Twenty minutes. Tell me where you want this company to be in two years and I’ll tell you what I’d go look at first.