How AI Can Trash Your Company
Rearden Growth Team Published on: 13/11/2025How AI can cause major disruption - and how to manage it.
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Rearden Growth Team Published on: 13/11/2025Case Study: $30M DTC Cosmetics Brand
By: Rearden Growth TeamWhen we first sat down with The Founder and her team, we found a brand with enviable heritage: decades of skin‑care science and a patented hero ingredient and yet a conversion rate stuck at just 1.2 %. Paid ads were delivering clicks at a decent ROAS of four‑to‑one, but far too many shoppers were slipping through the cracks once they reached the site.
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