Matt Kantor

Automation Doesn’t Fix Broken Sales It just makes bad systems faster — and more expensive. Several months ago, I saw someone talking about building sales automation. “This GTM stuff is cool. If I automate outreach and follow-ups, I’ll save time and close more deals.” I was already testing out these tools so I understood the journey.. I didn't hear back - but I saw that his tagline and ICP had changed quite a bit. As someone who tends to keep adjusting until I get it right - I understood this...

It’s 1 AM, and in five hours, this newsletter goes out. An hour ago, my wife gave birth. In our bedroom. At 7 PM, the contractions started. I suggested we call the midwife. But the contractions were light. So my wife hesitated. So as a typical father, I did what any other birth partner would do. I asked ChatGPT what we should do. "GO NOW!" was the answer. Helpful? Sure. It didn’t ask for details. Getting more context would have been helpful. It didn’t check how far apart the contractions...

In December took a hiatus from the news. For context, I've read political news multiple times a day for over a decade. Not a day goes by when my fingers don't type cnn.com. But now I avoid the news. I blocked most of it. I'm no longer visiting those sites - X, drudge, cnn, even Reuters. I still catch the occasional story about White House Foreign Policy Meltdowns. And I have a general idea about what's going on. This avoidance - and mushrooms - has been great at reducing anxiety. (I won't get...

Something is happening and it's burying our content alive But hope it just one shovel away. The online world is becoming super crowded. Every day, millions of GPT made articles fill our screens This flood of content is changing how people read things online. People are growing tired of looking one more emoji-riddled article . they are reading less - and in some cases not reading at all. All this generated crap is creating reader burnout. And It's depriving your content of eyeballs. The...

It's a snowday! That's why we're late. We're up at the lake digging out of another foot of snow and I didn't schedule this to go out. Here's something that happened this week. A founder I know lost everything on LinkedIn. Years of networking, connections, and conversations—wiped out in an instant. Like many, he turned to sales automation tools to send "authentic" connection requests at scale. More and more there are tools out there to automate bothering you into buying something. I know...

People are blaming "The Algorithm." Something I read often. Not because their post was a brilliant insight that deserved to go viral. And definitely not because LinkedIn has some secret vendetta against them. They blamed the algorithm because their post didn’t get the likes they expected. It wasn’t the algorithm. It was their writing. Mine included. I spent November reading article after article trying to sort it out. And oh were there articles to feed these misguided ideas. Why We Love to...

My fourth child is coming like a freight train. Five weeks to go. "Are you ready?" Same question I got for the other ones. You are never ready. Even after three home births We forgot 100 things from the last time. Fact: The baby takes nine months. You can't do it in 15 or 30 months It forces you to act, be ready and do what you can to figure it out. You don't need much: Diapers, car seat, swaddles, formula, bottles, crib. I'm probably forgetting something but Walmart is close by. One of the...