MATTHEW KANTOR / REVENUE FORENSICS
Mid-market · $10–30M · Toronto

You can't find the revenue. A hundred chats with AI just take you in circles.

Every established business is quietly losing money it can't see — and under-earning where it should. I find both, help you decide what to fix first, and prove the result. I stay in the advisor seat — not your outsourced CTO. One architect, not an agency.

Book a Teardown → See the proof ↓
Conversion — $20M brand
0.97%→2.73%
Return on ad spend — same budget
5×→14×
Ad production — $30M agency
5 days→3 hrs
§ WHERE THE MONEY GOES

First the money leaking out. Then the money you're not earning.

Established businesses lose money two ways — draining out through bad pricing, wasted delivery and broken workflows; and never coming in through weak packaging, missed expansion and stalled sales. Savings prove out fastest, so we start there. Fix the leak before you pour in more water.

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LOSING  A pricing floor set too low — and a checkout that surprises buyers with a shipping cost.

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LOSING  Delivery effort and team capacity burned on work that could be cut, automated, or never done.

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UNDER-EARNING  The same offer to everyone — no packaging or expansion for the segments that would happily pay more.

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UNDER-EARNING  A sales motion or channel that stalls before it ever compounds.

§ PROOF
+181%
Site conversion, 0.97% → 2.73%
77-yr skincare brand · $20M
5× → 14×
Return on ad spend, same budget
Same brand · in-house
−97%
Ad production time, 5 days → 3 hrs
Creative agency · $30M
5 → 1
Competing visions → one owner & roadmap
Engineering consultancy · $100M
§ ENGAGEMENTS
A 77-year, $20M skincare brand

The agency's numbers didn't reconcile with the bank's.

Strong product, loyal base — but paid traffic converting at 0.97%, roughly a third of the industry floor. The incumbent agency reported 11.7× ROAS; cross-referenced against Shopify sales, one "winning" campaign had generated $918 against $600 spent. Every subscriber got the same message regardless of age.

The lever: check the numbers were real, bring ads in-house with coaching, segment by age cohort, and rebuild the abandoned-cart and win-back flows that were switched off.

Read the case study →
Conversion0.97%→2.73%
ROAS5×→11–14×
Sessions YoY+79%
“Before your guidance we saw around 5× on every dollar of ad spend. After what you showed us — 11, 12, even 14×.”— Digital Lead
A $30M creative agency

Five days of hand-work hiding inside every campaign.

Designers were opening one Photoshop file and manually resizing it into 50+ placements — bus shelters, billboards, digital. Pre-approval work cost as much as final production. Five days per campaign, error-prone, unscalable.

The lever: the fix wasn't more software — it was seeing that it lived in tools they already owned. I mapped the bottleneck and the approach; their team built it. No new headcount, no workflow disruption.

Read the case study →
Time / 50 placements5 days→3 hrs
Reduction−97%
New headcount0
“A five-day production cycle became three hours — a full set of digital and print assets from a single master design.”— Production Team
A $100M, 60-year engineering consultancy

Seven cascading failures. One question no one had asked.

A $3–5M software business had grown by accident inside a 60-year consultancy: 8–10 products a two-product team could support, tech leads wearing four hats, five leaders holding five different visions. Any one of them could veto a decision; none could greenlight one.

The lever: the diagnostic traced every failure to one undecided question — are we actually a software business? — asked, for the first time, at the level of authority that could answer it.

Read the case study →
Competing visions5→1 owner
Leadership structureDefined
18-mo roadmapSequenced
“An organization that had relitigated the same decisions for years now has one answer, one owner, and one sequence to follow.”— Engagement summary
On the record

Every client above is anonymized on purpose. Some of my best work sits under an NDA, and the $100M engagement stays nameless at the client's request — so it stays that way here. The numbers are real; the names are theirs to give, not mine.

§ WHO

Fifteen unrelated fields. One thing they all run on.

Clinical trials. Newspaper software. Social-media automation. A top-10 restaurant kitchen. VP of platform at a data company. Fractional CTO diligence. On paper, none of it connects.

The through-line is this: every business runs on the same causal machinery — events cause events — and after enough of them, you can see the levers other people are standing right next to and can't. That isn't a talent. It's mileage. I've just paid for a lot of it.

Revenue Forensics2024 →
VP Platform, GrowthLoop2021–24
Fractional CTO / diligenceongoing
Executive Chef, top-10 kitchenprior
~15 domains, 30 yearsthe mileage
§ METHOD
01 / DIAGNOSE

Find where the money goes — out or missing.

I reconstruct the machinery that produced the problem — not the symptom you noticed — across both the leaks and the under-earning. Interviews, your own data, a forensic read. If you don't have a problem worth my fee, I'll tell you, and we're done.

02 / PRIORITIZE

Help you decide what to fix first.

The smallest changes that move the most, ranked — savings first, because they prove out fastest, then the under-earned upside. You make the call; I make sure it's the right order.

03 / DESIGN & PROVE

Advisor seat, not the CTO chair.

I design the operating changes and help you prove the result. Your team executes — I don't become your outsourced CTO or build your AI. That distinction is where the value is.

§ IN THEIR WORDS

“Our ROAS had been stuck for eighteen months and we thought we'd optimized everything. He looked at the customer data behind the ads and found what we'd missed. Same budget — we hit 3× our number.”

Saulo Mendonca— Saulo Mendonca · Digital Lead, Elizabeth Grant Skin Care

“Working with Matt has been a game-changer. He's a powerhouse of knowledge and a genius at building smart, scalable workflows.”

Carly— Carly · Founder, Collective Makom Studio

“You helped us scale from a small team to 3× — and delivered real meaning to our culture.”

Chris— Chris · Co-founder, GrowthLoop

“If they want to know more, they can call my cell and I'll stop what I'm doing to sing your praises. The collab was that good.”

Dan— Dan · a $30M experiential agency

“Matt is the King of Making Content Scale. Period.”

Abe— Abe · 3× founder, GTM outsourcing & automation
§ THE TEARDOWN
Not an agency · one pair of outside eyes · a handful a quarter

Start with a Two-Day Teardown.

Two days to find where the money is actually stuck, and a short memo naming the one to three moves that unstick it — plus who executes each one. It ends at the decision and the hand-off. I don't do the delivery, and that's the point: it's why I have no reason to tell you anything except what's true. The full version is the Forensic — three weeks, the whole business, an answer you can defend to a board, $35,000 to $60,000. Start with the two days and you'll know quickly whether you need it.

You keep the map either way.

“On one call we productively addressed a huge range of issues in a single half-hour. He lives up to his claims.”

Chris— Chris · Founder, Lean Peaks
Book a Teardown →

Two days · one flat fee,
named on the call
If it's not a fit, I'll say so.