How AI Can Trash Your Company
How AI can cause major disruption - and how to manage it.
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If you’ve ever watched a perfectly good campaign face-plant, you already know this. The ad promises one thing, the landing page winks at a second, the offer sells a third, and onboarding delivers a fourth.
In the world of business, marketing, and digital optimization, performance problems rarely come from the obvious places. It’s not always the failing ad campaign, the underwhelming piece of content, or even the mediocre product. More often, the issues arise in what I call the inbetweeners—the spaces, handoffs, and connections between systems.
This premium skincare brand is polished and clinically credible, with strong retail partnerships (major beauty retailers and clean beauty stockists) and a premium positioning strategy. On the surface, the brand is well-positioned: professional website, award-winning products, and compelling scientific claims. However, its direct-to-consumer (DTC) engine is under-optimized. Heavy reliance on retail distribution, low engagement on social, and underdeveloped retention flows create inefficiencies and leave revenue untapped.
Learn how to optimize lead generation, nurturing, sales, onboarding, and CX to lower CAC, raise LTV, and scale customer acquisition.
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