How AI Can Trash Your Company
Rearden Growth Team Published on: 13/11/2025How AI can cause major disruption - and how to manage it.
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Rearden Growth Team Published on: 13/11/2025Case Study: $30M DTC Cosmetics Brand
By: Rearden Growth TeamWhen we first sat down with The Founder and her team, we found a brand with enviable heritage: decades of skin‑care science and a patented hero ingredient and yet a conversion rate stuck at just 1.2 %. Paid ads were delivering clicks at a decent ROAS of four‑to‑one, but far too many shoppers were slipping through the cracks once they reached the site.
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A mini teardown: Skin Care
By: Rearden Growth TeamThis premium skincare brand is polished and clinically credible, with strong retail partnerships (major beauty retailers and clean beauty stockists) and a premium positioning strategy. On the surface, the brand is well-positioned: professional website, award-winning products, and compelling scientific claims. However, its direct-to-consumer (DTC) engine is under-optimized. Heavy reliance on retail distribution, low engagement on social, and underdeveloped retention flows create inefficiencies and leave revenue untapped.
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