See exactly why customers aren’t choosing you.
You’ve paid for SEO, ads and a website, and you still can’t tell what any of it did. Give us your website. We’ll show you how customers find you, what they see, how you compare and where they go instead.
Find → Trust → Choose → Measure
Step 1: Open the hood
Free
Your score, your baseline and what it’s costing you. Nothing to install, no logins.
Obvious Choice Score
64/100
428
people found you
113
were looking for what you sell
9
called or filled in a form
≈4
became customers
FIND
48/100
- Good: Google Search
- Good: Google Maps
- Weak: AI search (ChatGPT, Gemini)
- Weak: Bing
- Missing: Industry directories
TRUST
67/100
- Good: 84 reviews, 4.8★
- Weak: New reviews slowing down
- Good: 7 independent mentions
- Missing: 3 important profiles missing
CHOOSE
41/100
- Problem: Offer unclear
- Weak: Hard to tell you apart from competitors
- Problem: Booking takes too many steps
- Weak: Phone visitors drop off
Biggest opportunity
You barely show up for the 17 high-intent searches and AI questions closest to your main service.
Estimated lost opportunityHIGH
There’s room to grow qualified visits and inquiries. We set the real target after we’ve measured your baseline and how many new customers you can actually take on.
No 48-page audit nonsense. One score, what it means in customers, and the five things we’d fix first.
Your numbers
What’s the gap worth to you?
Put in what a customer’s worth and how many you want. A small gap each month turns into a massive one by December.
Customer gap calculator
The gap: 3 customers a month
$1,500a month, $18,000 a year.
Step 2: Fix it
$5,000 once
You see the list and the prices before you pay anything. Then we do the work, the highest-value fix first.
Find
Pages for the 17 searches closest to your main service
Should get you named when people ready to buy search or ask an AI.
$1,800
Find · Trust
Fill the 3 missing profiles and fix listings that disagree
Should make you show up in the directories customers check, with the same details everywhere.
$600
Trust
A review ask after every job
Should turn new reviews from a trickle back into a steady flow.
$400
Choose
Rewrite the offer: who it’s for, what it costs, why you
Should give someone comparing three businesses a reason to pick you.
$1,200
Choose
Booking in two taps on a phone
Should stop phone visitors leaving before they call or book.
$1,000
Total$5,000
Website, search, AI search, listings, reviews, booking, ads. They’re tools. The inspection decides which ones you need.
Step 3: Keep it tuned
$500 a month
We keep fixing, watch you against competitors and send one report a month: what changed, in customers and dollars.
Most marketing reports are pages of impressions and keyword rankings, and none of it tells you whether the phone rang. That kind of report is dead weight. Ours starts with the score and ends with customers and dollars, so you can see if the work paid.
| Obvious Choice Score | 64 → 72 |
|---|---|
| Seen by people looking for you | +31% |
| Visits from those people | +24% |
| Calls and forms | 9 → 14 |
| New customers | 4 → 7 |
3 extra customers × $500 = about $1,500
Step 4: Hand us the keys
Base fee + share of revenue
Want us responsible for bringing customers in, paid ads included? That’s a different deal, and we only offer it when the numbers say it works for both of us.
- We’ve measured your baseline. Usually after a few months of step 3, so we both know what normal looks like.
- You can take on more customers. No point filling a calendar that’s already full.
- The math works. What a customer’s worth to you leaves room to pay for getting them.
Questions
Before you open the hood.
Is this SEO?
SEO is one tool. So are AI search, reviews, listings, your website, booking and ads. You don’t need to understand any of them. You need to see whether customers find you, trust you and pick you, and we use whichever tool fixes the step that’s breaking. There’s no magic ranking trick.
Will you guarantee a number of customers?
No. Nobody controls Google, ChatGPT, your competitors or how many people need you this month. Promises like that are how small businesses get screwed by marketing. What we promise is that you’ll see it: where you stand today, what we changed and whether it moved the numbers.
Is the first month free?
The inspection is. The first month of work is the heaviest: tracking, pages, profiles, copy and technical fixes. Search and AI results usually take longer than 30 days to show, and we’d rather tell you that now.
Do I need to share passwords?
Not for the inspection. We only look at what any customer can see. If you hire us to fix things, we’ll ask for access to what we’re fixing and to your call and form counts, so the monthly numbers are real.
Who’s this for?
Businesses that win customers through calls, forms and bookings, where one new customer is worth real money, and the owner is tired of paying for marketing they can’t see into.
Find out why they’re picking someone else.
Free to look. You only pay if you want it fixed.